EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for cleaning companies
Attract cleaning enquiries that fit your services and organisation.
A free initial audit, with no obligation.
Office cleaning, communal-area maintenance, deep cleaning and post-construction cleaning reach different customers and decision-makers. For a cleaning company, an enquiry’s value can depend on frequency, floor area and site constraints. Experts SEA structures Google Ads campaigns around your offer to attract relevant quote requests and connect them to contracts or jobs won.
Campaigns tailored to your services
Recurring contracts
Explain the sites you cover, service area and quotation process. Office or communal-area cleaning enquiries should clarify the area and expected frequency.
Deep cleaning and post-construction cleaning
Distinguish one-off jobs from regular contracts. Ads and pages explain the situations covered and the information needed to prepare a quote.
Specialist services
Windows, floors or specialist premises: promote only services you actually offer, with a clear scope and terms.
Reach people searching for the services you offer
Searches are organised by service and customer type where relevant. Employment, training, product purchases and equipment-hire queries are examined to reduce unsuitable enquiries. Geographic targeting considers travel and team organisation. Professional contracts can be analysed separately from one-off jobs, because their value and sales cycles differ.
From search to customer
The search matches a service and customer type.
The information prepares a relevant commercial proposal.
Tracking separates enquiries from services actually booked.
A page that makes requesting a quote easier
The page explains the premises covered, services and steps for receiving a proposal. The initial form can ask for site type, location and main need; the sales conversation then clarifies floor areas and access. Methods, equipment, insurance and references should reflect your actual business. Photos help explain services; illustrations are not presented as evidence of completed work.
Are your campaigns attracting the right enquiries?
Share your website, service area and services. The audit helps identify the first priorities for your customer acquisition.
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Allocate budget according to enquiry value
Budget decisions consider margin, service frequency and expected contract value. An acceptable cost for a one-off enquiry can differ from that of a recurring contract. Spend is allocated according to priority services and team capacity. Budget paid to Google and management fees remain separate. Decisions consider relevant quotes and contracts won, alongside click volume.
Track what happens after an enquiry
Tracking distinguishes contacts, site visits, proposals and signed contracts. For recurring work, duration and projected margin can be considered where the information is reliable. Job applications and out-of-area enquiries stay separate from commercial leads. Feedback on lost quotes helps improve qualification, ads and page information.
Experience to support your customer acquisition
Syfax Sadeg has 16 years of experience. He has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years. That experience informs campaign management; your business objectives and results are assessed in the context of your own situation.
Meet your consultant (in French) · Read our client testimonials
Questions about Google Ads for cleaning companies
How can we reduce job applications from ads?
Ads and pages should clearly present services to customers. Employment and recruitment searches are reviewed and excluded from commercial campaigns where appropriate.
Is a dedicated office cleaning page useful?
It can be useful if you offer that service and have specific information for business customers. It should explain the offer, area and quotation journey, rather than repeat generic copy.
Can recurring contracts be managed separately?
Yes. Campaigns, enquiries and outcomes can be distinguished from one-off jobs. Budget is then assessed against the sales cycle and contract value.
Let’s discuss your next enquiries
Your offer and capacity to handle leads determine the campaign scope. Tell us about your project to identify the first actions.