EXPERTS SEA · YOUR BUSINESS GROWTH
Google Ads invalid clicks: review suspicious spending
Distinguish invalid traffic, irrelevant searches and conversion problems so you can protect your budget through documented decisions.
Free initial discussion and audit · No obligation
A click without an enquiry is not necessarily fraudulent
A competitor clicking an ad, a bot or an accidental interaction may raise questions about invalid traffic. But a click without contact may also reflect unsuitable targeting, an unclear page or a visitor comparing several providers. A diagnosis needs to distinguish these situations.
Google has detection and filtering mechanisms. An additional review examines the account and conversion journey without assuming that every click without a conversion was wrongly charged.
Google defines and filters interactions it considers invalid. See its definition of invalid clicks and its explanation of invalid traffic protection systems.
What our audit examines
Account anomalies
Look for unusual changes by location, time, device or campaign and compare relevant periods.
Searches and enquiry quality
Review search terms, exclusions and incoming enquiries to identify spending outside your offer.
Tracking and landing pages
Check that conversions are counted correctly and visitors can easily contact you.
Changes guided by the diagnosis
Depending on the findings, actions may involve exclusions, location targeting, schedules, networks or campaign structure. An additional tool may be considered where relevant, taking account of its limitations and the data it processes.
Restrictions that are too broad can also exclude useful prospects. Decisions should be assessed against enquiry quality, spending and commercial results. A request for Google to investigate can be prepared when the available evidence supports it.
LET’S DISCUSS YOUR PROJECT
Have you noticed unusual spending in your account?
Tell us which campaigns are affected, the period you observed and what seems unusual. We will define the first checks.
Free initial audit with no obligation.
Explore the guidance for your situation
Read our diagnosis and prevention guide. For plumbing, locksmith services and other urgent call-outs, our guide for emergency service businesses explains checks on targeting and availability.
Questions before you start
Can you guarantee that all suspicious clicks will be eliminated?
No. We do not promise a universal blocking rate. The diagnosis and actions depend on the data observed.
Does a spike in clicks prove fraud?
No. It needs to be assessed alongside targeting, searches, the period, reported invalid interactions and the enquiries received.
Should I add a protection tool?
Not automatically. We first review the account’s settings and data. Any tool should address an identified need and does not replace campaign analysis.