EXPERTS SEA · GOOGLE ADS MANAGEMENT AND OPTIMISATION
Google Ads services tailored to your goals
Launch campaigns, take over an existing account or improve customer acquisition by connecting ads, landing pages and measurement.
Free initial audit, with no obligation.
What our service includes
Audit and planning
Understand your offer, service area, objectives and budget. Review existing campaigns, searches and conversions to define priorities.
Launch or takeover
Organise campaigns, ads and destinations around your services or products. Check the necessary foundations before launch.
Management and optimisation
Analyse spend, searches and results. Adjust campaigns with attention to what happens to enquiries and sales.
Choose campaign formats for your business
Google Ads Search
Address searches relevant to your offer with consistent ads and landing pages. Search term analysis helps identify useful intentions and exclusions.
Shopping and ecommerce
Connect products, feeds and campaigns with availability, margins and the buying journey. Product data quality and sales measurement are assessed together.
Display and video
Define audiences, creative assets and awareness or conversion goals. These formats need an appropriate customer journey and budget.
Performance Max
Consider goal-based campaigns when measurement, creative assets and available data support meaningful management. Their suitability depends on the project.
Campaign formats follow the objective. Not every channel needs to be activated at launch.
Connect investment with commercially useful results
A submitted form, a phone click and a signed customer are different stages. We define which conversions to track and what commercial feedback is needed to assess result quality.
- Services: qualified enquiries, appointments, quotes and acquired customers.
- Bookings: enquiries, confirmations and the value of booked services.
- Ecommerce: sales, conversion value, margins and associated costs.
To connect incoming enquiries with commercial results, explore our qualified-lead cost methodology (in French). It distinguishes advertising spend, management fees and acquired customers, with a tracking example for small businesses.
The journey on your website (in French) is reviewed alongside your campaigns. An effective ad should lead to a page that explains the offer and makes the next action straightforward.
An approach tailored to your sector
Campaigns are organised around your offer, service area, opening hours and sales cycle. Explore approaches for taxis and private-hire vehicles (in French), real estate agencies (in French), construction (in French), training providers (in French) or B2B technology solutions (in French).
LinkedIn Ads for B2B services
When your prospects are primarily defined by job role, industry or company size, LinkedIn Ads may complement Google Ads. We examine the audience, offer and expected enquiry quality before recommending this channel.
Explore our B2B LinkedIn Ads service (in French): audit, campaign creation, management and measurement of qualified enquiries.
Syfax Sadeg’s experience
16 years of experience, projects for Crédit Agricole, Renault and Treston, and monthly budgets of up to €300,000 managed over five to six years.
The agency reports €50M in investment and €327M in cumulative conversion value over its history of client work. Conversion value does not automatically represent revenue collected. Each project has its own objectives and metrics.
Crédit Agricole
Banking
Renault
Automotive
Treston
Industry
Les Expertiseurs du Crédit
Financial services
Alter Eco
Retail
Frisquet
Heating
Mobilier Déco
Furniture and interiors
Petit Forestier
Refrigerated vehicle rental
“I entrusted Experts SEA with managing our Google Ads paid search strategy and I am very satisfied.”
“Treston, one of the world’s leading suppliers of industrial workstations, tripled the traffic to its French website through the Google Ads optimisation work carried out by Experts SEA. Treston is pleased to maintain a good working relationship with the agency.”
Testimonials translated from French. The results describe specific projects.
Read client feedback · Meet Syfax and explore our approach (in French)
Questions about Google Ads management
Does taking over an account require rebuilding every campaign?
The audit identifies what should be retained, adjusted or rebuilt. Available history helps explain account performance and constraints.
How are advertising budgets and agency fees separated?
The advertising budget covers media spend. Agency services are set out in a separate proposal according to the agreed scope of work.
Can you guarantee a cost per lead?
Costs depend on competition, the offer, targeting, the website and lead quality. We establish objectives and assess them against observed results.
Can SEO complement campaigns?
Yes. Useful content and a coherent website structure support organic visibility. Explore our SEO service (in French).
Let’s define the next step
Tell us about your business, website and approximate budget. We will review existing campaigns or the requirements for a new launch.