EXPERTS SEA · YOUR BUSINESS GROWTH
Advertising creative: help people discover your offer
Clear visuals that reflect your brand and support the message of your Google Ads and social advertising campaigns.
Free initial discussion and audit · No obligation
Visuals should make your offer easier to understand
An ad has little time to communicate an offer. Its visuals should make the product or service recognisable, establish a clear message hierarchy and invite a specific action. The result should be readable on a small screen and consistent with the page visitors reach after clicking.
The right images depend on the context: showing a product, completed work, a team or illustrating a need. References and testimonials should be authentic; an illustration should not be presented as work completed for a client.
Creative designed for its intended use
Display ads
Adapt the message across formats while keeping the offer readable and the call to action simple.
Social media
Create visuals suited to the platform, format and stage of the customer journey.
Landing pages
Connect the ad to a page whose images, copy and evidence support the same promise.
A practical brief keeps creative focused
The brief defines the audience, offer, benefits and intended action. Your brand assets, product features and offer conditions provide the foundation. Copy is reviewed in its final format, especially on smartphones.
Variants can test a different approach: how the product is used, its main benefit, supporting evidence or a prospect’s question. Decisions should go beyond click-through rate. The quality of visits and enquiries also matters when evaluating creative.
LET’S DISCUSS YOUR PROJECT
Make your offer clearer with better visuals
Tell us about your campaigns, brand and the formats you need. We will define the messages and creative to prepare.
Free initial audit with no obligation.
Connect creative with results
Website images should be lightweight and fit without cropping a logo or hiding important information. Alternative text describes images that help people understand the content; purely decorative elements can have empty alternative text.
Creative is part of a wider journey: advertising campaigns, your website and conversion journey, followed by an assessment of the enquiries generated. Explore our approaches for different business sectors.
Questions before you start
Do I need to provide photographs?
Photos of products and completed work can be very useful. Depending on the project, illustrations can complement existing assets without being presented as client photographs.
Can creative be adapted into different versions?
Yes. Formats and variants are defined according to the channels used and their placement requirements.
Can you improve the ad copy?
The message, information hierarchy and button should be developed together. The scope includes the copy needed for the agreed creative.