EXPERTS SEA · YOUR BUSINESS GROWTH
Google Ads specialist: audit and improve your account
Is your account spending money but bringing in few enquiries, or the wrong ones? Identify what is holding results back before changing your campaigns.
Free initial discussion and audit · No obligation
Start with a diagnosis before changing the settings
A drop in enquiries may come from targeting, the searches triggering your ads, the landing page or incomplete tracking. Changing bids without understanding the cause can move the problem elsewhere. Our audit of an existing Google Ads account connects advertising data with your enquiries and business activity.
What we review in your account
The searches actually triggering your ads
Compare search terms with your services and review exclusions, locations, schedules and devices.
The conversions being measured
Distinguish a genuine enquiry from a click or a sale. Check that the signals used to guide bidding match your objectives.
The ad and its landing page
Review the promise, the clarity of the offer, mobile navigation and access to the form or telephone.
Improvements organised by priority
We start with errors that may distort your results or cause spending on searches outside your target market. We then review the account structure, ads and landing pages. Each test addresses a hypothesis and is monitored over time.
Search, Shopping and Performance Max campaigns serve different purposes depending on your business. The choice should take account of your catalogue, available data and the value of enquiries. Adding a campaign type does not automatically solve a profitability problem.
Where tracking and volume allow, feedback from your team helps distinguish qualified enquiries from contacts that do not progress. Reporting should help you understand spending, enquiries and the decisions ahead.
LET’S DISCUSS YOUR PROJECT
Does your Google Ads account need a review?
Tell us about your website, business and concerns: budget, enquiry quality, tracking or declining results. We will identify the first checks to carry out.
Free initial audit with no obligation.
Choose the support that fits your needs
To understand the overall scope, explore our Google Ads management services. To learn about the person managing your project, discover Syfax Sadeg’s experience. Our sector pages show how to adapt the account and landing pages to your customers’ journeys.
Questions before you start
Do we need to create a new account?
Not necessarily. The diagnosis should establish what can be kept, corrected or reorganised, taking useful account history into consideration.
What access is needed?
We agree the scope with you. Account data and information about received enquiries allow a more precise diagnosis; permissions are limited to what the project needs.
Does the advertising budget include your fees?
No. The amount paid to Google and our management fees are separate costs and are presented separately.