EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for heating and air conditioning
Attract installation, maintenance and repair enquiries.
A free initial audit, with no obligation.
A heat pump installation, boiler service and air conditioning fault have different timelines and commercial values. Google Ads for heating and air conditioning companies should reflect those differences. Experts SEA focuses customer acquisition on the equipment you handle, your service area and the periods when your team can accept new work.
Campaigns tailored to your services
Installation and replacement
Present the equipment you actually install. The quote journey clarifies the property, need, existing system and project timing.
Maintenance and contracts
Distinguish one-off servicing from recurring maintenance contracts. Ads should reflect the equipment covered and your service terms.
Seasonal repairs
Work on urgent enquiries according to your availability. High demand during cold or hot weather should not lead to paying for calls you cannot handle.
Reach people searching for the services you offer
We separate heating, air conditioning, maintenance and repairs according to your offer. Searches for a brand or equipment type are targeted only if you can meet the need. Parts, manuals, training and DIY queries are reviewed to avoid unsuitable leads. Budget and schedules evolve with the season, technician availability and your capacity to prepare quotes.
From search to customer
The ad matches your equipment and service area.
Visitors can explain their needs without an excessive form.
The enquiry is connected to the quote and booked service.
A page that makes requesting a quote easier
For installation work, the page explains services and project stages, with genuine project photos where available. For repairs, it highlights the area, equipment covered and phone number. The form stays simple, with details clarified in the first conversation. Savings, financing or grant claims require accurate information applicable to the customer’s project.
Are your campaigns attracting the right enquiries?
Share your website, service area and services. The audit helps identify the first priorities for your customer acquisition.
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Allocate budget according to enquiry value
We distinguish the value of a maintenance contract, a repair and an installation before allocating spend. Budget considers the area, observed competition and your sales capacity. Campaigns can be reduced when the schedule is full or equipment is unavailable. Fees and advertising spend are presented separately, with a clearly defined service scope.
Track what happens after an enquiry
We connect campaigns to relevant calls, technical surveys, quotes and booked installations. Where your organisation allows it, leads are classified by equipment and service type. Results are interpreted over the decision cycle: an installation may be agreed after several conversations. A form submission does not automatically represent a booked job.
Experience to support your customer acquisition
Syfax Sadeg has 16 years of experience. He has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years. That experience informs campaign management; your business objectives and results are assessed in the context of your own situation.
Meet your consultant (in French) · Read our client testimonials
Questions about Google Ads for heating and air conditioning
How do you account for seasonality?
Campaign investment can shift between installation, maintenance and repairs. We adjust it to your availability, stock and observed enquiries, without assuming every search peak will be profitable.
Can we focus on specific equipment?
Yes. Campaigns can concentrate on the equipment and brands you handle, with pages explaining that scope before visitors contact you.
Can we start with a small budget?
We need to check whether the scope can generate enough relevant enquiries to assess performance. Starting with one service and area can be more useful than spreading investment across every offer.
Let’s discuss your next enquiries
Your offer and capacity to handle leads determine the campaign scope. Tell us about your project to identify the first actions.