EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for electricians
Attract enquiries that match your electrical services.
A free initial audit, with no obligation.
An urgent electrical fault and an electrical panel upgrade require different customer journeys. The first needs a quick response; the second calls for details about the property, work and timing. Experts SEA helps electricians organise customer acquisition around these needs, with Google Ads campaigns suited to their service area and capacity.
Campaigns tailored to your services
Electrical repairs
Promote work you can actually undertake. Ads and their delivery schedules should match your availability to answer the phone.
Refurbishment and installations
Present the services you offer: panels, circuits, lighting or complete rewiring. A quote request should clarify the property type and proposed work.
Specialist services
EV charging points, home automation and commercial electrical work can have dedicated campaigns when they are part of your actual offer.
Reach people searching for the services you offer
Searches such as “emergency electrician”, “electrical rewiring” and “EV charger installation” express different needs. We organise campaigns around the selected services, with consistent ads and a relevant page for each objective. Training, employment, equipment-only and tutorial searches are reviewed to reduce unsuitable enquiries. Geographic targeting considers travel time and the locations you genuinely serve.
From search to customer
The need matches a service you provide.
Visitors understand where you work and how to request a quote.
Enquiries are linked to work actually booked.
A page that makes requesting a quote easier
The page should answer three questions: do you serve my area, can you handle my need and how do I contact you? The phone number stays easy to find on mobile. For planned work, the form asks for the location, work type and preferred timing without a lengthy questionnaire. Qualifications, insurance and project photos are displayed only when accurate and available. Work advertised as urgent must be handled accordingly.
Are your campaigns attracting the right enquiries?
Share your website, service area and services. The audit helps identify the first priorities for your customer acquisition.
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Allocate budget according to enquiry value
An acceptable enquiry cost depends on the service and your margin after travel, materials and labour. We distinguish small repairs from larger projects before allocating budget. Advertising during busy periods only makes sense if you can respond. Spend paid to Google and management fees are explained separately; no standard amount suits every area.
Track what happens after an enquiry
We track spend, enquiries and their progress: relevant calls, quotes sent, appointments and booked jobs. A phone-link click does not prove that a call was completed. Reasons for rejection and locations outside your service area help refine searches and ads. This also reveals pages that attract visitors without giving them enough information to contact you.
Experience to support your customer acquisition
Syfax Sadeg has 16 years of experience. He has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years. That experience informs campaign management; your business objectives and results are assessed in the context of your own situation.
Meet your consultant (in French) · Read our client testimonials
Questions about Google Ads for electricians
Can emergency repairs and planned work be separated?
Yes. Objectives, schedules, ads and pages can differ. This makes spend easier to interpret and avoids treating an emergency like a planned project.
Should I target every nearby town?
Your service area should remain compatible with travel and team organisation. We focus on areas you actually cover, then adjust according to enquiry quality and value.
Can EV charger installation be promoted?
Yes, if you provide that service. Ads and landing pages should explain your offer and show only qualifications you actually hold.
Let’s discuss your next enquiries
Your offer and capacity to handle leads determine the campaign scope. Tell us about your project to identify the first actions.