EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for ecommerce businesses
Grow online sales with your margins in mind.
A free initial audit, with no obligation. For existing campaigns or a new launch.
An online shop does not need more sales at any cost. Google Ads for ecommerce should take account of margins, stock, order value and the customers you acquire. Experts SEA builds campaigns around products with commercial potential and a reliable purchase journey.
A strategy suited to your business
Online shops, brands and retailers with a defined catalogue and delivery offer.
Search
Respond to searches for categories, product references and customer needs with ads that match your catalogue.
Shopping
Improve the product data, titles, prices, images and availability in your Merchant Center feed.
Performance Max
Assess its suitability against your conversion data, creative assets and the control you need over customer acquisition.
Campaigns focused on relevant search intent
We review the advertising account, catalogue, feed and purchase measurement. Products can be grouped by margin, demand, stock and commercial priorities. Brand campaigns are assessed separately when this helps clarify their contribution. Product disapprovals, searches and availability are monitored.
A landing page that helps customers decide
Product pages should show prices, specifications, variants, delivery times and delivery or return terms. A clear basket and a smooth checkout help reduce abandonment. Ads should not lead to unavailable products or an offer that differs from the advertised one.
Explore our services for building and improving websites.
Identify priorities for more profitable online sales
Tell us about your catalogue, margins and sales objectives. We will review the first opportunities to improve your campaigns and purchase journey.
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Measure purchase quality and profitability
We check purchases, their value and the risk of duplicate measurement. Attributed sales revenue is assessed alongside margins, returns and new customer acquisition when these data are available. A high return on ad spend (ROAS) alone does not establish profitability when costs and the campaigns’ actual contribution are unknown.
What budget should you set for Google Ads?
Investment is defined using your margins and acceptable customer acquisition cost. Reporting can distinguish new from returning customers. Budgets evolve with stock and trading periods, based on results that can be meaningfully interpreted.
How does our service work?
- Understand your business. We clarify your offer, objectives, service area, margins and capacity to handle enquiries.
- Prepare the acquisition journey. We review existing campaigns or plan the launch, landing pages and conversions to measure.
- Review and adjust. Search terms, spend and lead quality guide campaign adjustments.
The management of your Google Ads campaigns becomes more informed when your team shares how leads progress.
Experience managing substantial advertising budgets
Syfax Sadeg has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years.
€50 million in advertising investment and €327 million in cumulative conversion value : historical figures reported by the agency. Conversion value does not necessarily represent collected revenue; each project has its own objectives and measures of success.
Frequently asked questions
Is Shopping suitable for every product?
Products must be eligible and the catalogue must meet the applicable requirements. Feed and website quality then influence how relevant the advertising can be.
Is Performance Max always the best choice?
The choice depends on your data, catalogue, budget and objectives. The campaign structure should help you understand each campaign’s contribution and correct less useful spending.
What ROAS should we aim for?
Your threshold depends on margins, costs and customer value. It should be calculated for your business rather than copied from a general average.
Let’s discuss your next customers
Tell us about your business, website and objectives. We will review the opportunities and priorities for your customer acquisition.
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