EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for hotels
Give direct bookings a greater share of your business.
A free initial audit, with no obligation. For existing campaigns or a new launch.
A hotel needs to balance visibility, occupancy and distribution costs. Google Ads for hotels addresses searches for stays, destinations and specific properties. Experts SEA develops your acquisition strategy around seasonality, availability and the booking journey.
A strategy suited to your business
Independent hotels, hotel groups and properties with direct booking or an enquiry process.
Searches for stays
Target searches related to your destination and the type of stay your property offers.
Searches for your hotel
Assess brand campaigns and their contribution to direct bookings.
Priority guest segments
Business trips, weekends or groups: distinguish offers and periods according to your operation.
Campaigns focused on relevant search intent
We separate brand, destination and stay-related searches. Guest origin markets and languages are chosen according to your clientele and ability to accommodate them. Ads should match offers and availability. Google Hotels options are considered in light of your connectivity and booking engine.
A landing page that helps customers decide
Visitors need to see rooms, location, facilities and booking arrangements. Checking availability should be simple on mobile. Prices, cancellation terms and included services must be presented accurately. A transfer to the booking engine should maintain a coherent journey.
Explore our services for building and improving websites.
Identify priorities for better direct bookings
Tell us about your property, guest markets and occupancy objectives. We will review opportunities to improve your campaigns and booking journey.
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Measure confirmed bookings and their value
Direct bookings, their value and cancellations should be distinguished from browsing activity. When the booking engine uses another domain, we check measurement continuity. Group and conference enquiries are tracked separately.
What budget should you set for Google Ads?
The budget takes account of seasonality, occupancy and stay value. Distribution costs help compare channels. A fully booked period may need a different approach from a season you want to develop.
How does our service work?
- Understand your business. We clarify your offer, objectives, service area, margins and capacity to handle enquiries.
- Prepare the acquisition journey. We review existing campaigns or plan the launch, landing pages and conversions to measure.
- Review and adjust. Search terms, spend and lead quality guide campaign adjustments.
The management of your Google Ads campaigns becomes more informed when your team shares how leads progress.
Experience managing substantial advertising budgets
Syfax Sadeg has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years.
€50 million in advertising investment and €327 million in cumulative conversion value : historical figures reported by the agency. Conversion value does not necessarily represent collected revenue; each project has its own objectives and measures of success.
Frequently asked questions
Can we develop direct bookings?
Campaigns can make your direct offer more visible. Results also depend on pricing, availability and how easy it is to book.
Do we need ads in several languages?
This is relevant when your target guests and booking journey justify it. Pages and stay information should be consistent with the languages advertised.
How can we measure a purchase through an external booking engine?
The setup depends on the engine and its integration options. Tracking should be tested to distinguish confirmed bookings from browsing and avoid duplicate measurement.
Let’s discuss your next customers
Tell us about your business, website and objectives. We will review the opportunities and priorities for your customer acquisition.
Explore further: Google Ads for restaurants and bars · Client testimonials · All sectors