EXPERTS SEA · MANUFACTURERS AND B2B SUPPLIERS
Google Ads for manufacturers and B2B suppliers
Attract technical and commercial enquiries suited to your products, capacity and industrial sales cycle.
A free initial audit, with no obligation · An approach suited to your offer and market
Customer acquisition that reflects your business needs
An industrial buyer may search for a specific product reference, a solution to a production problem or a supplier able to meet a specification. Advertising should connect those searches to your catalogue and teams. The initial objective may be an actionable enquiry before an order is placed.
We start with your actual offer: the services you want to develop, the area you can cover and how your team handles enquiries. Ad targeting and the landing page should communicate the same conditions.
Products and references
Organise ads around available product families, applications and references. Availability and supply scope should be clear.
Solutions and applications
Explain the uses and constraints your offer addresses, with genuine documents and project examples.
Technical enquiries and quotes
Provide a journey that directs the enquiry to the right person without requesting a complete technical file immediately.
Connect the search, landing page and first conversation
1. A specific search
The need and location guide the ad. Its message remains consistent with your services.
2. A useful page
Information, genuine visuals and clear terms help visitors decide whether to contact you.
3. A qualified enquiry
Your team checks the need and clarifies the next step. Feedback informs campaign adjustments.
Example searches to assess
- “supplier” + industrial equipment
- “quote” + industrial product
- “solution” + industrial application
These examples need to be assessed against your area, actual demand and budget.
Information that helps prepare a useful first contact
The need, application, expected quantities, delivery area and timing provide an initial direction. Confidential drawings and specifications should be shared later through an appropriate channel.
Reduce enquiries that do not match your offer
Academic, employment, consumer-parts and unsupported-application searches should be distinguished. Campaigns may also require organisation by country and language.
Let’s review your customer acquisition
Your website and current campaigns help identify the first priorities in your sector. Tell us about your area, services and the enquiries you want to attract.
A budget connected to commercial outcomes
Track suitable enquiries, studies, offers, orders and margins. An advertising conversion should be connected to the rest of the commercial cycle, which may take several months.
For an industrial sales cycle, connect quotes and orders to the original enquiries. Our qualified lead cost methodology (in French) explains how to follow the same group of leads and avoid comparing recent spend with sales originating from older enquiries.
Advertising spend and management fees are separate costs. The starting budget depends on competition, available searches, your margins and capacity to handle enquiries. Optimisation decisions follow observed results, without guarantees of a position or a number of leads.
Explore our Google Ads management service and our client references and testimonials. Syfax Sadeg brings 16 years of experience; your business strategy is built around its own data.
Questions about Google Ads for manufacturers and B2B suppliers
Do you have an industrial client reference?
The website includes a testimonial from Minna Lyyra, marketing director of Treston Group, reporting a threefold increase in traffic to its French website. This is a traffic result and does not guarantee an equivalent outcome for another manufacturer.
Can campaigns cover several countries?
Organisation by market and language can be appropriate if your offer, delivery capacity and sales follow-up support it.
What form should we use for a technical quote?
An initial form gathers useful context. Confidential documents and detailed specifications are handled afterwards with the relevant team.
Prepare your first conversation with Experts SEA
Share your business activity, website, area and objective. If you already run campaigns, you can explain your budget and the enquiries received. We will define what to review and an appropriate next step for your project.