EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for taxis and private hire drivers
Attract bookings for the journeys and areas you serve.
A free initial audit, with no obligation. For existing campaigns or a new launch.
An immediate taxi request, an airport transfer and a corporate chauffeur booking call for different campaigns. Google Ads for taxis and private hire drivers lets you address these intentions separately. Experts SEA helps focus your spending on journeys that fit your service area, operating hours and capacity to take passengers.
A strategy suited to your business
Taxi companies, private hire drivers and passenger transport businesses.
Local journeys
Target searches within your pick-up area with clear ads and an easy way to call.
Station and airport transfers
Separate advance bookings from immediate requests, focusing on the destinations you actually serve.
Business travel
Present your services for businesses, including booking, invoicing and availability, in line with how you operate.
Campaigns focused on relevant search intent
Campaigns distinguish taxis, private hire services, transfers and business travel. Searches for jobs, driver training or self-drive hire are reviewed to avoid enquiries outside your offer. Locations and schedules reflect your ability to respond. Multilingual campaigns can be considered when booking and passenger assistance are available in the advertised languages.
A landing page that helps customers decide
On mobile, visitors need to see the journeys you cover, how to book and an accessible telephone number. For transfers, the form asks for the departure point, destination, date and number of passengers. Prices and quotation arrangements must reflect your service. Medical transport covered by agreements with the French health insurance system should be presented separately if you actually provide it.
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YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Measure lead quality
We distinguish a click on your telephone number, a received call and a confirmed booking. Following up enquiries helps identify campaigns that generate relevant journeys. A missed call or an out-of-area request is not a booking, even when recorded as an interaction in your statistics.
To compare local journey and transfer campaigns, calculate the cost of enquiries that match the journeys you offer. Our guide to calculating cost per qualified lead (in French) helps separate those enquiries from out-of-area calls and track confirmed bookings.
What budget should you set for Google Ads?
Your margin per journey, local demand and ability to respond guide the investment. Transfer campaigns may be assessed differently from local journey campaigns. Spending is adjusted using bookings and enquiry quality.
How does our service work?
- Understand your business. We clarify your offer, objectives, service area, margins and capacity to handle enquiries.
- Prepare the acquisition journey. We review existing campaigns or plan the launch, landing pages and conversions to measure.
- Review and adjust. Search terms, spend and lead quality guide campaign adjustments.
The management of your Google Ads campaigns becomes more informed when your team shares how leads progress.
Experience managing substantial advertising budgets
Syfax Sadeg has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years.
€50 million in advertising investment and €327 million in cumulative conversion value : historical figures reported by the agency. Conversion value does not necessarily represent collected revenue; each project has its own objectives and measures of success.
Frequently asked questions
How can we reduce out-of-area enquiries?
Geographic targeting, place names in ads and information on the landing page are aligned. Incoming enquiries then help refine the service area.
Should we run campaigns in English?
They can be useful for international travellers if you can respond and arrange bookings in English. The journey should remain consistent from the ad through to passenger pick-up.
Does SEO help alongside Google Ads?
Yes. A useful sector page and accurate local information support lasting visibility. Clear details about the journeys you cover and how to book help travellers choose your service.
Let’s discuss your next customers
Tell us about your business, website and objectives. We will review the opportunities and priorities for your customer acquisition.
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