EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for training providers
Attract applicants who fit your programmes.
A free initial audit, with no obligation. For existing campaigns or a new launch.
Filling a course or attracting applications to an education provider requires reaching the right people at the right time. Google Ads for training and education should reflect open programmes, entry requirements and dates. We structure acquisition around the relevant audience: individuals, professionals, businesses or prospective students.
A strategy suited to your business
Training providers, schools and education institutions with clearly defined programmes.
Professional training
Separate individual enquiries from business needs and explain the programme’s objectives, level and format.
Schools and education
Support searches for courses, admissions and study arrangements through to the first enquiry.
Courses and dates
Align campaigns with opening dates, available places and accessible locations.
Campaigns focused on relevant search intent
Each group of searches leads to a specific programme or need. We distinguish application searches from free courses, teaching materials and jobs. Ads present the format, audience and information actually available. Funding messages are checked before advertising.
A landing page that helps customers decide
The page should answer questions that influence enrolment: objectives, entry requirements, duration, format, dates, price or how to obtain it. Visitors should be able to request the programme or speak to an adviser. Qualifications, recognition and certifications are presented only with verifiable, current information.
Explore our services for building and improving websites.
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Measure lead quality
We separately track programme requests, appointments, suitable applications and enrolments. An information request is not an enrolment. Admissions or sales team feedback helps manage acquisition costs and prospect quality.
To track applicants who actually meet your programme requirements, use our guide to calculating cost per qualified lead (in French). It helps distinguish an initial enquiry, a suitable application and a confirmed enrolment.
What budget should you set for Google Ads?
The budget takes account of course dates, competition, enrolment value and capacity. An overly broad campaign can generate enquiries outside your target audience. The launch should provide enough information to assess enquiry quality before expanding the programmes promoted.
How does our service work?
- Understand your business. We clarify your offer, objectives, service area, margins and capacity to handle enquiries.
- Prepare the acquisition journey. We review existing campaigns or plan the launch, landing pages and conversions to measure.
- Review and adjust. Search terms, spend and lead quality guide campaign adjustments.
The management of your Google Ads campaigns becomes more informed when your team shares how leads progress.
Experience managing substantial advertising budgets
Syfax Sadeg has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years.
€50 million in advertising investment and €327 million in cumulative conversion value : historical figures reported by the agency. Conversion value does not necessarily represent collected revenue; each project has its own objectives and measures of success.
Frequently asked questions
Can we target corporate training?
Yes, by distinguishing B2B needs from individual enquiries and adapting the offer, ads and form.
Do we need a page for each course?
A dedicated page is useful when a programme has its own objectives, requirements and arrangements. It should be maintained as dates or content change.
Can we advertise funded training?
Conditions must be checked for each programme and the situation concerned. Eligibility does not mean automatic funding; ads must remain accurate.
Let’s discuss your next customers
Tell us about your business, website and objectives. We will review the opportunities and priorities for your customer acquisition.
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