EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for technology companies
Connect your technology with a concrete customer need.
A free initial audit, with no obligation. For existing campaigns or a new launch.
An innovative product does not always sell through the vocabulary of its technical team. Customers often search for a problem to solve or a specific use case. Google Ads for technology companies connects those searches with your value proposition, using an approach suited to software, SaaS and B2B technology solutions.
A strategy suited to your business
Software companies, SaaS businesses, integrators and technology solution providers.
SaaS and software
Distinguish trials, demonstration requests and purchases according to your business model and your capacity to support users.
B2B solutions
Address searches about use cases and integrations, with lead qualification suited to the companies you want to reach.
Technology products
For products sold online, availability, product data and margins guide campaign decisions.
Campaigns focused on relevant search intent
We distinguish category searches, business problems and searches about your brand. Campaigns focus on use cases with identifiable commercial potential. We examine support queries, documentation searches and downloads without purchase intent. Messages explain product value without promising capabilities it does not offer.
A landing page that helps customers decide
A clear landing page shows how the product works, its use cases, integrations and trial or demonstration terms. It specifies who the product is for. A short journey and answers to key questions help visitors assess deployment time, support, pricing and relevant limitations.
Explore our services for building and improving websites (in French).
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Measure lead quality
For SaaS, we distinguish registration, activation, a meaningful trial and a paying customer. In a B2B sales cycle, qualified meetings and commercial opportunities matter more. Tracking needs to work with your tools and avoid counting the same stage more than once.
What budget should you set for Google Ads?
An acceptable acquisition cost depends on margin, relationship length and the ability to convert trials into customers. An assumed customer value is insufficient: activation and retention need to be observed. The initial budget tests priority use cases, with expansion criteria agreed together.
How does our service work?
- Understand your business. We clarify your offer, objectives, service area, margins and capacity to handle enquiries.
- Prepare the acquisition journey. We review existing campaigns or plan the launch, landing pages and conversions to measure.
- Review and adjust. Search terms, spend and lead quality guide campaign adjustments.
The management of your Google Ads campaigns becomes more informed when your team shares how leads progress.
Experience managing substantial advertising budgets
Syfax Sadeg has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years.
€50 million in advertising investment and €327 million in cumulative conversion value : historical figures reported by the agency. Conversion value does not necessarily represent collected revenue; each project has its own objectives and measures of success.
Frequently asked questions
Is Google Ads suitable for a little-known product?
Campaigns can address problems and categories that users already search for. If demand is limited, awareness and content activity can complement paid search.
Should every free trial be an optimisation goal?
Trials do not all have the same value. Tracking activation and paying customers helps identify which trials contribute to growth.
How does this differ from an ecommerce page?
An ecommerce page mainly helps customers buy available products. A SaaS or B2B technology page often needs to explain use cases, integration and the evaluation process.
Let’s discuss your next customers
Tell us about your business, website and objectives. We will review the opportunities and priorities for your customer acquisition.
Explore further: Google Ads for ecommerce (in French) · Client testimonials · All sectors