EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for estate agencies
Connect with sellers and buyers in your market.
A free initial audit, with no obligation. For existing campaigns or a new launch.
An estate agency may want to win instructions, generate valuation requests or promote available properties. Google Ads for estate agencies needs to distinguish these objectives. Experts SEA structures campaigns around your market area, property types and the enquiries your team can actually support.
A strategy suited to your business
Estate agencies, networks, property managers and professionals with a clearly defined offer.
Sellers and valuations
Present your local market knowledge and valuation process to attract property owners planning to sell.
Buyers and lettings
Link ads to available properties and services, with essential criteria and a simple way to get in touch.
Property management and services
Separate property management enquiries from searches for accommodation to make the customer journey clearer.
Campaigns focused on relevant search intent
Search campaigns distinguish valuations, selling, buying, lettings and management according to your services. We review generic searches to reduce enquiries outside your offer. Ads, available properties and pages should stay up to date. Targeted areas reflect where you actually work, without inventing a local office.
A landing page that helps customers decide
A seller page explains the valuation process, the information needed and what happens after the appointment. A buyer page presents properties with accurate details and authorised photos. Forms capture the project type and location; your team then continues qualifying the enquiry.
Explore our services for building and improving websites.
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Measure lead quality
We distinguish valuation requests, appointments, instructions and completed transactions. For buyers, relevant enquiries and viewings are tracked separately. Cost per prospect should be assessed against the value of an instruction or transaction, allowing enough time for the property sales cycle.
An enquiry for a viewing, valuation or sales instruction represents a different objective. Our guide to cost per qualified lead (in French) explains how to define your criteria and compare spending with property projects your team can actually handle.
What budget should you set for Google Ads?
The budget depends on the local market, the instructions you want to win and your capacity to follow up enquiries. Focusing a campaign on one area and objective makes assessment easier. Form volume alone is not enough to justify increasing spending.
How does our service work?
- Understand your business. We clarify your offer, objectives, service area, margins and capacity to handle enquiries.
- Prepare the acquisition journey. We review existing campaigns or plan the launch, landing pages and conversions to measure.
- Review and adjust. Search terms, spend and lead quality guide campaign adjustments.
The management of your Google Ads campaigns becomes more informed when your team shares how leads progress.
Experience managing substantial advertising budgets
Syfax Sadeg has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years.
€50 million in advertising investment and €327 million in cumulative conversion value : historical figures reported by the agency. Conversion value does not necessarily represent collected revenue; each project has its own objectives and measures of success.
Frequently asked questions
Can we target only seller enquiries?
Campaigns and pages can focus on valuations and selling. Searches and forms then need to be assessed to measure the proportion of property owners with a project.
How can we avoid enquiries about unavailable properties?
Ads and landing pages need an organised update process. Campaigns should stop promoting listings that have been withdrawn.
Do we need a page for every town?
A local page is useful when it offers real market knowledge and information specific to the area. Copies of the same text with a different town name provide little value.
Let’s discuss your next customers
Tell us about your business, website and objectives. We will review the opportunities and priorities for your customer acquisition.
Explore further: Customer acquisition for construction companies · Client testimonials · All sectors