EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for roofing companies
Attract quote requests for the roofing projects you want to develop.
A free initial audit, with no obligation.
A search for a leak repair differs from a search for a complete roof renovation. For a roofing company, an enquiry’s value depends on the work required, access, location and timescale. Experts SEA helps structure your Google Ads campaigns around your roofing services and make landing pages more useful before visitors request a quote.
Campaigns adapted to your services
Roof renovation
Present the materials and building types you work on. Distinguish a full reroofing project from a one-off repair enquiry.
Repairs and leak detection
Separate urgent requests from planned work. Advertising schedules and messages reflect your ability to respond and actual service area.
Maintenance and related services
Cleaning, gutters, metal roof detailing and other services can have dedicated campaigns when they are part of your offer.
Target searches that match your offer
Campaigns are built around the work you actually offer: renovation, repairs, maintenance or metal roof detailing. Searches for materials to buy separately, jobs or DIY advice are reviewed separately. Target areas take account of travel and site logistics. Ads avoid promises of immediate availability or fixed prices when the roof needs assessing first.
The customer journey to build
The need is matched to the work you undertake.
Your offer, service area and quotation stages become clear.
Tracking distinguishes enquiries, quotes and accepted work.
A page that helps visitors request a quote
Visitors should understand your service area, the work you do and how quotes are prepared. Before-and-after project photos with accurate context can demonstrate your expertise. The form asks for the location, building type, requirement and preferred timescale. Insurance and qualifications are shown only when genuine and applicable. The page does not replace a technical assessment of the site.
Are your campaigns attracting the right enquiries?
Tell us about your website, service area and services. The audit helps identify initial priorities for your customer acquisition.
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Allocate spending according to enquiry value
An acceptable acquisition cost differs between a small repair and a major reroofing project. We work from your margins, preferred project size and sales conversion rate. A campaign generating many unsuitable calls can consume budget without filling your schedule usefully. Media spend is therefore assessed alongside quote quality and work won, with management fees considered separately.
Measure how enquiries progress
We track the journey from enquiry to appointment, appointment to quote and quote to confirmed work. Out-of-area requests, services you do not cover and reasons for lost work help refine campaigns. The time from first contact to agreement is included in the assessment. Metrics should help decide which services to develop, which ads to clarify and which pages to improve.
Experience to support your customer acquisition
Syfax Sadeg has 16 years of experience. He has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years. This experience informs campaign management; your company’s objectives and results are assessed against its own situation.
Questions about Google Ads for roofing companies
Should renovation and repairs have separate campaigns?
Yes, when these services have different customer journeys and commercial values. This helps adapt ads, page information and budget assessment.
Are project photos useful?
Real photos with a clear explanation of the work can help visitors understand your offer. You should have permission to publish them and should not present someone else’s work as your own.
Can we focus enquiries on larger projects?
Ads and forms can clarify the projects you seek and help qualify them. The criteria should remain consistent with your offer and understandable before the enquiry.
Let’s discuss your next enquiries
Your offer and ability to handle prospects provide the framework for campaigns. Tell us about your project to identify the first actions.