EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for construction companies
Find projects that fit your construction business.
A free initial audit, with no obligation. For existing campaigns or a new launch.
More enquiries are not enough if projects are too small, too far away or incompatible with your schedule. Google Ads for construction companies should give visibility to the work you want to deliver and make enquiries easier to qualify. We structure campaigns around your specialism, service areas and project value.
A strategy suited to your business
Renovation, roofing, masonry, joinery and specialist construction businesses.
Renovation
Distinguish complete renovation projects from smaller jobs to adapt ads and quotation forms.
Specialist work
Show the services you actually provide, completed projects and technical requirements your team can handle.
Service area and availability
Reduce out-of-area enquiries and explain timescales that fit your order book.
Campaigns focused on relevant search intent
We separate services, quotation searches and informational searches. Job, training and materials-only searches are reviewed to reduce unnecessary spending. Geographic targeting follows your work areas. Advertising can be adjusted to seasonality and team availability, without promising a fixed number of projects.
A landing page that helps customers decide
A construction page should show what you do: authorised project photos, service scope, preparation method, areas covered and the quotation process. The form can ask for the type of work, location, timescale and an indication of project scope. Qualifications, insurance and accreditations are displayed only if they reflect your current position.
Explore our services for building and improving websites.
YOUR NEXT STEP
Identify the priorities for attracting better enquiries
Tell us about your business, the areas you serve and the enquiries you want to attract. We will review the first opportunities to improve your campaigns and website.
A free initial audit, with no obligation.
Measure lead quality
We track valid enquiries, site visits, quotes issued and accepted quotes when you can share this information. This journey helps establish whether campaigns attract the right projects. Margins and delivery capacity add context to cost per enquiry.
What budget should you set for Google Ads?
An acceptable lead cost depends on the proportion of quotes accepted and project margins. A test focused on one service and area provides clearer insight than coverage that is too broad. The budget can then evolve with your schedule and enquiry quality.
How does our service work?
- Understand your business. We clarify your offer, objectives, service area, margins and capacity to handle enquiries.
- Prepare the acquisition journey. We review existing campaigns or plan the launch, landing pages and conversions to measure.
- Review and adjust. Search terms, spend and lead quality guide campaign adjustments.
The management of your Google Ads campaigns becomes more informed when your team shares how leads progress.
Experience managing substantial advertising budgets
Syfax Sadeg has worked on projects for Crédit Agricole, Renault and Treston, and managed budgets of up to €300,000 a month for five to six years.
€50 million in advertising investment and €327 million in cumulative conversion value : historical figures reported by the agency. Conversion value does not necessarily represent collected revenue; each project has its own objectives and measures of success.
Frequently asked questions
How can we receive more detailed quote requests?
The ad and page should name the work you offer. A few useful form fields help qualify location, scope and timescale without making the enquiry too long.
Can campaigns be paused when our schedule is full?
Yes. Campaign management should reflect your capacity. It may also be better to develop longer-term projects than focus only on immediate jobs.
Is it useful to create pages for individual towns?
Only when you have substantial local information: real work, projects, constraints and service areas. Multiplying identical pages is not a sound SEO strategy.
Let’s discuss your next customers
Tell us about your business, website and objectives. We will review the opportunities and priorities for your customer acquisition.
Explore further: Google Ads for plumbers · Client testimonials · All sectors