EXPERTS SEA · CUSTOMER ACQUISITION BY SECTOR
Google Ads for landscaping companies
Attract enquiries for garden design and outdoor landscaping projects.
A free initial audit, with no obligation.
Creating a garden and providing regular maintenance involve different work and sales journeys. Area, project type, size and season affect enquiry quality. Experts SEA helps organise Google Ads around your services, with pages that explain your offer before prospective clients request a quote.
Campaigns tailored to your services
Garden design and landscaping
Present the projects you undertake: garden design, planting or outdoor landscaping according to your offer. The journey captures the needs and project timetable.
Regular maintenance
Separate maintenance enquiries from new landscaping projects. Ads identify the services, areas and types of space you cover.
Specialist work
Pruning, tree work or one-off services can be addressed separately when you offer them. Ads should reflect work your team can actually carry out.
Target searches that match your offer
The structure separates design, landscaping and maintenance needs. Gardening advice, jobs, plant purchases and equipment hire searches are reviewed to reduce unsuitable contacts. Geographic scope considers travel and the size of projects sought. Campaigns evolve with the season, schedule and available services without assuming that more searches automatically mean better projects.
The customer journey to build
Search intent matches the type of project you undertake.
Visitors recognise your offer and can explain their need.
Enquiries are connected to quotes and contracted services.
A page that helps visitors request a quote
Photographs of your own completed projects can explain the work offered and help visitors picture the outcome. Context adds value: the initial need, work completed and project type, without unauthorised private information. The page explains your area and how to request a quote. Initial contact gathers town, need and timetable; a later conversation explores the size and site constraints.
Are your campaigns attracting the right enquiries?
Share your website, area and services. The audit helps identify your first customer acquisition priorities.
YOUR NEXT STEP
Identify priorities for attracting better-qualified enquiries
Tell us about your business, area and the enquiries you want to develop. We will review initial opportunities in your campaigns and website.
A free initial audit, with no obligation.
Allocate budget according to enquiry value
We work with margin, desired project size and quote acceptance rate. A recurring maintenance contract and a new garden project may justify different budget allocations. Spend is adjusted when schedules or delivery conditions limit new enquiries. Advertising spend and management fees are separate. Decisions need to respect your capacity to visit sites and prepare useful quotes.
Measure what happens after an enquiry
Tracking connects calls and forms to visits, quotes and contracted services. Enquiries too far away, projects outside your offer and needs incompatible with availability help refine campaigns. Analysis accounts for decision time on larger landscaping projects. Quote and completed-work data show which services contribute to your business beyond clicks or total contact volume.
Experience to support your customer acquisition
Syfax Sadeg has 16 years of experience. He has worked on projects for Crédit Agricole, Renault and Treston and managed budgets of up to €300,000 per month for five to six years. This experience helps structure campaign management; your company’s objectives and results are assessed according to its own situation.
Questions about Google Ads for landscaping companies
Should maintenance and garden design be separated?
Yes, when they have different customers, budgets and journeys. Ads and pages can then better answer the need and make results easier to assess.
How should project photographs be used?
Choose clear, authorised photographs that represent your services. Brief context helps explain the project. An illustrative image should not be presented as work completed by your company.
Can campaigns reflect our schedule?
Yes. Areas and promoted services can change with your availability, the season and capacity to quote. A useful campaign attracts enquiries you can handle.
Let’s discuss your next enquiries
Your offer and capacity to handle leads guide the campaigns. Share your project so we can identify the first actions.